CR fashion book China has sparked outrage for including digitally remastered images of Marilyn Monroe on the cover of its upcoming magazine issue.
To the CR ChinaFor issue four of , the publication created a photoshoot featuring a digitized, modernized version of Monroe to show what the late fashion icon would have looked like if her cultural influence and popularity had happened today.
The issue of the magazine, already available on newsstands internationally, will consist of eight different covers, digitally curated by Carine Roitfeld, CR’s Founder and Creative Director.
In an article written by CR Fashion Book’s Vienna Vernose, Roitfeld discussed Monroe’s legacy and how she wanted to embody her “timeless elegance and sense of empowerment” in the photos.
“She’s a dream cover star for any fashion editor and someone I’ve always admired for pioneering the creation of a compelling personal brand that went beyond her work,” she explained. “This is a key aspect of most celebrities today, but Marilyn was one of the first to do it. I accepted the unique challenge of imagining a modern photo shoot for such a classic star.”
The article also noted how CR, along with Amethyst and Authentic Brands Group, the company that owns the Monroe estate, used “state of the art CGI imagery” to create these photos of the late actor.
The Marilyn Monroe Estate’s creative director, Jim Gibb, also praised the publication and Roitfeld, knowing their team “would be able to conceive Marilyn in a contemporary time without losing her signature ‘it’ factor.” .
On social media, critics have slammed the magazine’s decision to digitize the late actress, accusing her of creating new versions of Monroe for her own success.
“The amount of content using her face lately doesn’t feel like a tribute to me, they’re just taking advantage of a person who can’t allow or deny this just to sell magazines and merchandise, that’s wrong ‘ wrote one Twitter user.
“How about we all just leave Marilyn alone,” wrote another. “Let the woman rest!”
A third user added: “The most important thing she wanted was not to be taken advantage of and instead people went out of their way to do that. Shame.”
Other people questioned why Monroe’s style needed modernizing and criticized her estate for approving the covers.
“Why would they modernize Marilyn Monroe? And put them in these ugly looks???” one Twitter user wrote.
“That @Marilyn Monroe Estate was never personally connected to Marilyn Monroe.” added another. “I don’t understand why it’s legal for them to do that. The least they can do is promote respect for their image. Don’t support those people/groups they don’t respect.”
However, others on Twitter didn’t have as much of a problem with it CR China’s redesigned pictures, one of which said: “I think the pictures are cool and it’s nice to see someone’s picture in a new fresh way. A digital medium is just as artistically valid as painting them.”
CR ChinaHot on the heels of Hollywood, ‘s cover has recently capitalized on Monroe’s legacy and style, both off and on screen. Netflix recently released a trailer for its film Blond, based on the novel of the same name by Joyce Carol Oates, in which Ana de Armas portrays a fictionalized version of Monroe. The film is scheduled to be released in September.
While attending the Met Gala in May, Kim Kardashian also made headlines when she walked the red carpet in the iconic nude-colored dress Monroe wore when she serenaded President John F. Kennedy on his birthday in 1962.