How fashion and beauty brands are presenting themselves for June 16 – WWD

How fashion and beauty brands are presenting themselves for June 16 – WWD

Sunday marks June 16, and while some brands are still coming to terms with recognizing the newly introduced federal holiday, others are finding meaningful ways to support it.

June 19, which falls on June 19 – and is named after it – commemorates the emancipation of enslaved people in the United States

The holiday, celebrated by black families for generations, is now widely recognized. As such, more and more American companies, including beauty and fashion brands, are marking it in a variety of ways.

Because of what the holiday recognizes, it can be tricky to navigate without unwanted commercialization (Walmart Inc. recently retired its Juneteenth ice cream after widespread backlash from the consumer public). For those who intend to take it thoughtfully, however, it may prove valuable time to engage in efforts to advance the ongoing fight against racial oppression.

Here, WWD highlights the brands making strides to honor June 16th.

Brown girl Jane

various Brown Girl Jane beauty products sit on two shelves

Brown girl Jane

This year, vegan wellness brand Brown Girl Jane will host a site-wide sale of 19 percent on all of its products and donate the proceeds to Until Freedom, an organization focused on criminal justice reform.

Brown Girl Jane’s products include CBD supplements, fragrances, and tinctures to relieve stress and improve mood.

Nia Jones, the wellness brand’s co-founder and chief impact officer, said: “As a company focused on the well-being of black and brown women, Juneteenth Day is a recognition of progress and a reminder that we have so much work ahead of us have us. We hope our tribe will join us in supporting Until Freedom in their fight against poverty, inequality and police brutality.”

Áwet New York

How fashion and beauty brands are presenting themselves for June 16 – WWD

Áwet New York

Luxury loungewear brand Áwet New York, founded and operated by Eritreans Former refugee designer Áwet Woldegebriel will launch an exclusive sweatsuit capsule collection on June 16th.

Dubbed Forward Lines, the limited edition hoodie and jogger set is made from a French terry blend with multicolored interwoven lines, designed by London-based artist Caroline Harris, selected for the 2020 Queen Sonja Print Awards, held worldwide leading award, was nominated for graphics. The design represents The race relations discussions that Woldegebriel moderated at Martha’s Vineyard in 2020 are a visual tribute to George Floyd and the ongoing fight to dismantle systemic racism.

In addition, the brand will donate 30 percent of the limited edition proceeds to the NAACP and the National Urban League, organizations that support underserved communities in the fight for economic, educational and civil rights.


Illustration by artist Kristie Marshall featuring a black person holding a banner that reads Juneteenth and two black people looking on and black hands in the foreground, two holding flowers, one holding a chain/shackle.

Sephora’s June 16 celebration illustration, created by artist Kristie Marshall.

Sephora is bringing its June 16th commemoration to Times Square.

On June 19, the beauty multinational said it would feature “an illustration that communicates the day,” created by African-American artist Kristie Marshall, on its social media platforms. And in honor of Dr. Opal Lee, “Juneteenth’s grandmother,” as the company noted, will feature Sephora Lee in a billboard above Times Square Sephora.

“Sephora continues to support and amplify black voices throughout the year and looks forward to highlighting and celebrating the diversity of holidays that matter throughout the year,” the company said.

Addis VIV

Two Addis VIV candles designed and scented to commemorate the 16th of June

Addis VIV, an emerging black-owned interiors brand dedicated to “creating sacred spaces,” is collaborating with Trinidadian artist Miles Regis to release a limited-edition candle to protect blacks and browns from racial injustice to support.

The candle, which launched on June 15, features a silhouette of a father and son looking at each other and uses black wax with two wicks to represent the father-son duo’s skin. Bete Agonafer, the founder of Addis VIV, says the idea for the candle came after witnessing racial injustices in 2020 and its launch will follow with a digital campaign on June 19.

The digital campaign is designed to commemorate June 16 and Father’s Day, which both fall on the same day this year, and will feature political commentator Angela Rye. In addition, the brand will donate 50 percent of net proceeds from their first collaboration to the Equal Justice Initiative, a non-profit organization that provides legal representation to wrongly accused prisoners, prisoners who do not have economic access to legal counsel, and prisoners who could was denied a fair trial.

Camille Rose Naturals

Beaute Noir Festival

Camille Rose’s Beaute Noir Fest 2022.
Photo courtesy of Camille Rose

To celebrate June 16th, Camille Rose Naturals, a natural hair care brand owned by Black, is hosting a Beauté Noir Fest in Atlanta. The three-day event honors black creatives and black-owned businesses.

Attendees will enjoy an honorary dinner and VIP brunch on June 16-17, followed by a festival of performances including a fashion show and an opportunity to shop at black merchants.

Beauty brand founder Janell Stephens said the vision for the fest is “Afropunk meets BeautyCon,” and promises that Camille Rose Naturals will donate a portion of proceeds from the event to Moving in the Spirit, a creative youth development program in Atlanta.


“Our Fall ’22 NYFW debut is a dedication entitled ‘Look Mom…’ to our late mother who gave up everything so that we could live our lives. The looks are a statement of their strength, boldness and fun.” — Bruce & Glen Proctor

Los Angeles-based luxury black clothing and accessories brand BruceGlen will host an invitation-only Trap & Soul brunch on June 16 in Brooklyn, New York. The private event will include a gospel performance, a lineup of black-owned vendors, and brunch.

The Brooklyn-bred identical twins behind the brand are Bruce and Glen Proctor, ordained minister-turned-fashion designers. The brand uses sustainable manufacturing processes and is known for its mixed pattern clothing and bags with metal hardware.

Sunscreen for black girls

Sunscreen for black girls

Sunscreen for black girls
Courtesy of the brand

The fast-selling Black-owned sunscreen brand, backed by Beyoncé and occupying shelves at Sephora, Target and Ulta, will celebrate the holiday as a company, allowing employees to think and celebrate in their own way.

The brand offers affordable sunscreen (priced between $9.99 and $18.99) that absorbs more pigmented complexions with non-toxic ingredients like avocado, cocoa and vitamin C.

Jessi Jumanji & The Labz

A black person in decorative armor, including two golden putti on the shoulders, as part of the brand's NFT gallery.

Jessi Jumanji

Jessi Jumanji, a digital artist whose work has been featured on the Emmy-winning show Insecure, and The Labz, a platform that helps curate interactive web experiences, are delving into the Metaverse to launch a virtual June 18 Publish NFT gallery.

The exclusive launch, called “Afro omniscience”, consists of historically significant artifacts and images carefully selected by Jumanji from the Met Museum’s digital archive of public domain art. The project is also being done in collaboration with model, writer and activist Ebonee Davis and Nigerian fashion photographer Obidigbo Nzeribe, whose portfolio includes Venus Williams and Daniel Kaluuya.

The virtual gallery will feature photos of Davis and fellow models Tiara Kelly, Balla Toure and Ashwell Boyd, digitally adorned with armor and jewelry, and Jumanji’s vision of them as “mythological deities charged with protecting and preserving African culture.” represent. The NFT Gallery aims to restore the years of African erasure of history and influence from the global conversation and increase the visibility of Black creatives in the NFT space.

Davis and Nzeribe will receive a portion of the proceeds from the launch for their creative contributions, and another percentage will go to Daughter, a non-profit organization Davis founded that sponsors trips to Africa for scholars from the African diaspora.

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